The EU Science and Society Guide to Successful Communications is intended to help project coordinators and team leaders to communicate the objectives and results of their work more effectively. It includes resources to help prepare and deliver a communication strategy, website, publication and presentation, and generate positive media coverage.

The content particularly addresses communications via the ‘mass media’ (TV, radio and the written press), the workings of which may be less familiar to scientific/academic partners. It also covers websites and other internally generated support such as print publications, CDs and video.

It outlines good practices that can be employed in:

• Defining key messages;
• Establishing target audiences;
• Selecting the appropriate modes of communication;
• Tailoring information to the intended outlets;
• Building good relationships with the media;
• Evaluating results;
• Maximising the exposure of messages; and
• Tapping useful Commission and other external resources.

As well as providing sound advice on how best to proceed, this site includes examples of successful approaches that have been used to date.

Read and dowload the resources at http://ec.europa.eu/research/science-society/science-communication/index...