Public Engagement Competency Tables

Public engagement covers such a broad range of activities that a diverse set of skills are required. To make this easier to visualise, the tables below focus on the skills required for delivering public engagement and the skills required for managing public engagement. The columns refer to a particular area and the rows distinguish between the types of engagement activity. In the boxes, we've listed some examples (not a definitive list) to give you an flavour of the different situations where you would use those skills.

Important things to consider when using the tables:

You don't have to be good at or interested in all the boxes in the table. Just focus on the areas of interest to you.
Each box covers an important and valued part of public engagement. Don't feel you have to cover everything or work your way down a column.

Public Engagement Skills: Delivery

Type of Communication	Writing	Presentation & Performance	Technology & Digital Media	Working with People
1 way	Press Release Funding proposals Webpage Newspaper articles	Communication skills Lecture Demonstration	Podcasts Filming Editing	Identifying your audience Finding collaborators
2 way	Blogs Forums	Dialogue Making activities interactive	Social networks Online discussion	Facilitation Networking Adapting to audiences
multiple	Communication strategy Media campagins	Involving different audiences Developing multi layer approaches	Innovative use of technology to bring together different audiences	Managing conflict Working with large groups

Public Engagement Skills: Project Management

Type of Communication	Funding	Evaluation	Planning & Logistics	Advertising, Marketing & Media
1 way	Writing funding applications Budgeting	Developing evaluation strategy	Health & Safety Event coordination Establising timelines	Poster design Briefing a designer
2 way	Generating ideas Collaborating on large bids	Identifying appropriate evaluation processes	Planning interactive events	Producing materials
Multiple	Managing a number of projects	Evaluating impact Disseminating results	Complex events and procedure	Developing strategy